Last week was a tough one for people at my newspaper, which
announced layoffs. If you have been following the newspaper industry even a little, you know that fewer people are reading them, turning instead to TV, the Internet or nothing at all for their news.
Anyway, as you might imagine, people were pretty bummed out, even the people who didn't lose their jobs. "How can we keep from looking over our shoulders?" people asked. "How can we stay focused?"
My answer, as it has been for the past couple of years, is to have a personal mission statement. Here's mine, though I've never actually written one out formally: My job is to help build a sense of community and give people the information they need to participate intelligently in the public process.
Pretty simple, right? If people don't feel like they belong to a community, they don't care about what happens around them - maybe about events that effect their personal quality of life or property values. And if they don't have the information to take part int he public process, they can't exercise their rights as members of a republic.
That sense of purpose was born of my experiences in the nonprofit sector. As part of my job, I would help organize fundraisers - pulling together committees, setting up the planning meetings, printing up information, etc. In the end, after months of work, we would usually raise 10, 20, 30 thousand dollars. Pretty good, I thought.
Then, one day, a board member came in. A colleague had mentioned the other day that he sat on a foundation board
and that they needed to give away some money - I think it was $10,000. Our board member mentioned out agency, and a handshake sealed it: All we had to do was send a letter asking for the money. What took us months to raise took this guy all of 10 minutes.
Again, as I said yesterday, I think there's more to fundraising than just raising money. You also build a sense of shared purpose and raise awareness. At the end of the day, though, you need to bring in enough money to stay afloat.
That handshake deal helped propel me into journalism. I realized I could have a larger effect by shaping the public dialogue - hopefully, putting good ideas into the minds of kind souls with the money and influence to
really make a difference - politicians, wealthy philanthropists, captains of industry, etc.
These days, I still believe we need to reach the decision-makers with such information. I've also learned we need to make believers of ordinary people, who buying power, votes and voices can move the decision-makers one way or another.